FREQUENTLY ASKED QUESTIONS
What’s a Green Case Study?
A green case study, also known as a green success story, is a magazine-like article featuring your green product or service saving the day for a featured customer. The customer faces a challenge (that readers identify with), struggles to find a solution and discovers yours – AND YOU SAVE THE DAY.
People remember stories. They identify with the customer and see you as the hero. It’s human. It’s real. It’s not fake or pushy or smarmy advertising. It’s a true story. People remember stories.
Can you show a few samples?
Here are a few examples (B2B and B2C). Click on them to see the full version.:
Do they have a certain structure?
- Scene One: Customer A has a problem. She looks for a solution.
- Scene Two: Customer A is introduced to a new product by Your Company. Hopeful, but cautious, she decides to give it a try.
- Scene Three: Happy ending! The product from Your Company works like a charm. Customer A is delighted. It solves all her problems. She raves about it.
All this plays out in an engaging fashion, describing the real issue at hand in a realistic way, shows you “going the extra mile” and includes some data points and images that hammer the point home.
The reader identifies with Customer A’s story, sees you as the hero in this story, and remembers the message (and acts on it).
Why do I need a Green Case Study?
Case Studies (aka Success Stories) are great marketing tools.
- 92% of consumers want brands to make ads that feel like stories.
- Effective storytelling can lead to a 30% increase in conversion rates.
- 15% would make an immediate purchase if they genuinely loved a brand’s story.
- 62% of B2B marketers find storytelling effective in content marketing.
- 86% of consumers say authenticity is a key factor in deciding which brands they support.
- 64% of consumers want brands to connect with them emotionally.
- Storytelling boosts product value by up to 2,706%.
Stories are powerful.
- People remember stories – Research indicates that stories are up to 22 times more memorable than facts alone.
- People feel good from stories – Studies show that engaging narratives can stimulate the release of oxytocin, fostering empathy and trust between the storyteller and the audience.
- People spread the word – Stories and gossip constitute about 65% of our conversations, underscoring storytelling’s role in social bonding.
Green Case Studies from us are extremely quick, easy, and affordable. More about that later.
Anything else Green Case Studies get for me?
You bet. You’ll also get
- Exponential publicity
- Thought leadership
- Third-party validation
- SEO boost
- Great content that stays current on the internet (or in print) and keeps on providing value
- An easy, efficient, friendly working interaction with a professional writing team with 30 years of technical writing and copywriting experience
Can I repurpose a Green Case Study?
Absolutely, and that’s another reason why they are so effective.
- Use it in a press release. A case study can quickly be abridged and reformatted into a press release. Be sure to note in the release that a more detailed, expanded case study version is available. Editors might pick it up.
- Mail or email it to prospects and customers. This is a terrific way to keep in touch, raise awareness about a new product or service, and even convert prospects into customers.
- Give it to sales. Salespeople love case studies. They use them in presentations, to illustrate key points and as testimonials. A case study is often more convincing than a brochure.
- Post it on your website. Want to improve traffic to your site? Adding new, valuable content is a proven strategy. A case study certainly qualifies.
- Use it as a story in your newsletter or email list. Success stories based on real-world applications get the highest readership in company newsletters and ezines.
- Use it as a speaking topic. When an executive needs to give a talk at a meeting or conference, a case study makes an excellent presentation. The content can easily be converted into PowerPoint slides. The printed case study itself can be used as a handout.
- Use it in lead-generation programs. A case study makes a terrific free giveaway in an ad, email, direct mailer and on a website. In direct marketing, we call this strategy an Information Premium. It works!
- Use it for testimonials. Testimonials help make benefits believable. The quotes gleaned from happy customers for the case study can also be used, with permission, of course, in ads, brochures, websites and more.
- Use it as a trade show handout. Case studies are a great way to break through the clutter of flyers and brochures that permeate trade shows. One client even had a case study enlarged and printed on a trade show exhibit wall!
Is this difficult and time consuming?
No and no.
Basically, once you sign up for a Green Case Study (using the sign up form below), we ask you to either:
- Fill out an interview form (takes about 20-30 minutes) that gives us the raw material we need to build the Green Case Study
or
- Have a (recorded) Zoom meeting with us where we interview you using the questions from the interview form. Takes you about 20-30 minutes
When we have the material we need, we draft a Green Case Study for your review and approval.
What happens once we approve the Green Case Study Draft?
When you approve
WE:
- Post it on GreenSuccessStories.com
- Post about it on our LinkedIn pages, tagging you and the company throughout, and invite you to do the same (exponential publicity)
- Post about it in our 50K strong newsletter
- Keep that content out there and have it generate lasting and growing reputational value, third-party validation, generic SEO, leadership in your field, etc.
- Hand the content off to you
And then
YOU:
Use and reuse the content to your significant advantage (see above), for example, in your
- Marketing
- Fundraising
- Sales efforts
- Newsletter
- Blog
- Press release
- Facebook, and…
- Office walls, Framed and hung – seriously! Why not. It will look cool, we promise. Especially if you’ve done a series. One a month). Looks great in your office or your home office.
So, Content is King?
Oh yeah, you know it, and there is all kinds of proof out there pointing to the success of content marketing.
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Lead Generation: 87% of B2B marketers report successfully using content marketing to generate leads. ?
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Cost Efficiency: Content marketing costs 62% less than traditional marketing methods while generating more than three times as many leads, demonstrating its cost-effectiveness. ?
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Conversion Rates: Companies using content marketing experience conversion rates nearly six times higher than those that do not utilize this strategy. ?
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Influence on Purchasing Decisions: 60% of consumers find user-generated content to be the most authentic and influential form of content when making purchasing decisions.
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Lead Generation Efficiency: Content marketing is three times more efficient at generating leads compared to outbound marketing strategies.
Content marketing can have on a company’s marketing success, emphasizing its role in achieving key business objectives.
And Green Case Studies provide great content that repurposes in all kinds of ways.
I see you do Mini Green Case Studies too. What’s the difference. Why choose this one?
Yes we do! Learn more about Green Mini Case Studies here.
Here’s the main difference:
- Green Case Study – A Green Case Study is a magazine-style article that tells the tale of how your green product or service saved the day for someone facing a real challenge. It typically comes to about 2 pages of print, or a good solid scroll or two on your device (but not too long that you lose the reader. It reads like an engaging story, including a description of the challenge, the search for a solution, the joy of finding you, and how you heroically saved the day (with some stats and quotes thrown in for good measure). People remember stories. In fact, case studies are frequently known by their other name, success stories.
- Green Mini Case Study – A Green Mini Case Study is a quick, miniature version of a Green Case Study. Rather than engage and expand like a magazine-style article, this version gets right to the point. It shows your picture (stylized), with a caption of your name, organization and role. Then it proceeds to tell, in a paragraph or two, an amazing thing you did to overcome a customer challenge and the results you got. Then it shows a logo of your organization, a blurb about what you do, and your contact info. We can add additional pictures showing your work in action.
Why one over the other?
- The case for Green Case Studies
- Give a really nice story arc that readers remember
- Provide room for important detail
- Include the words or perspective of the customer, that readers identify with
- Paint your organization as the go-to solution
- Priced very affordably (see below)
- The case for Green Mini Case Studies
- Super quick and punchy
- Great for “drip” campaigns (in a series)
- Even easier for you to provide details
- Priced even more affordably
Sounds good, BUT:
I’m really strapped for time!
It will likely take you no more than 30 minutes of time and effort for some amazing results.
If you prefer to write your thoughts down, just fill out the simple form.
If you prefer to talk it out, we’ll set up a zoom call.
We’ll do the vast majority of the work. It’s really quick and easy for you.
Our budget is very tight or practically nonexistent.
We get it that money’s an issue.
Please check out the pricing below. The price we charge for a case study is very affordable, and honestly, considerably less than other content services (we’ll explain more in the pricing section).
Consider this an investment in your company. The way to more income is to let the world know about your successes. This is a really affordable, stretchable way.
It’s too early to call us a success story.
Not every success story is “earth shattering” (maybe not the best term when it comes to climate change, but you get the idea).
Many small victories add to larger ones, and are certainly worth recognizing and applauding.
Any advancement in the fight against climate change is impactful.
And getting results – certainly worth celebrating.
It’s not my call.
Thank you for reading about it to this point – if it seems like a good idea for you and your organization, why not bring it up to those in a decision-making position. You’ll look good for suggesting it, and we’ll be happy to talk with them. Please feel free to introduce us by email.
We already have a marketing and PR firm.
That’s great, and we hope to see many great things from them.
Often, though, they don’t put together this kind of content, and may be in need of some extra content services.
Please feel free to put us in touch.
We are very careful about what we publish.
Us too. We take pride in our work and are confident in it. We would never put something out there without your permission. You can review it with a microscope, and we’ll be happy to edit until it is approved.
Who are you? Why should we trust you?
Green Success Stories is a media channel that highlights leaders in sustainability and climate tech.
We have decades of experience in professional content writing – technical writing, copywriting, marketing communications. We have deep experience writing for hardware, software, SaaS, financial services, and more… We’ve written for Fortune 500 companies and for startups… We’re extremely professional and easy to work with.
Read more about us in the About section of our website, including this excerpt from About Us:
About Green Success Stories
We are a company with 30 years of experience writing marketing and technical content for a wide range of audiences, with expertise in writing success stories. We are committed to highlighting leaders and companies doing good for the world and its inhabitants. We believe in people, we believe in efforts to make the world a better place while making the people in it safer and happier. We strive to do the same.
This We Believe
- There are solutions to climate change.
- There are great people leading the way.
- Highlighting the good that leaders and organizations do in protecting our world helps inspire others to do the same.
This We Know
- Professionalism, kindness, and good humor go a long way in business and in life.
- We prove that in all the work we do.
- We are really easy to work with.
- We would love to work with you.
Testimonials
“I have always been a firm believer in investing in marketing, PR, and online visibility, but lacked a direction and support. Green Success Stories not only helped us get more visibility online through article writing, SEO, and publicity, which directly led to us getting more clients, but was also very professional to work with and helped us refine our message and branding.”
Dylan Welch – Founder of Green.org
“Sheldon is an excellent writer who communicates extremely well, with documentation, with marketing material and interpersonally. More than that, he’s an excellent person to have on your team. He fits right in with different team members, who immediately feel comfortable working with him. He steps up to the plate, volunteering for new assignments and taking leadership roles. He designs creative solutions to long-standing problems, and finds ways to make them work. He is a passionate professional in all respects, who takes great pleasure in making his team and company better. It’s my pleasure to recommend him.”
“Sheldon and I worked together at Qualcomm for over a decade. He exhibited exceptional skill in converting highly-technical subject matter into clear and intelligible written form. As a technical writer with a broad skill set, we asked Sheldon to take on diverse projects for audiences ranging from engineers to non-technical personnel. Moreover, Sheldon was a true pleasure to work with. Always willing to help while maintaining both an outstanding attitude and a high level of professionalism. I would consider myself lucky if our paths cross again someday. Sheldon and I worked together at Qualcomm for over decade. He exhibited exceptional skill in converting highly-technical subject matter into clear and intelligible written form. As a technical writer with a broad skill set, we asked Sheldon to take on diverse projects for audiences ranging from engineers to non-technical personnel. Moreover, Sheldon was a true pleasure to work with. Always willing to help while maintaining both an outstanding attitude and a high level of professionalism. I would consider myself lucky if our paths cross again someday.”
Anand Shukla – Vice President, Program Management, Qualcomm
HOW MUCH?! What’s the price?
Let us introduce the price by quoting the standard pricing from some of the leading figures in case study writing.
Casey Hibbard, industry guru and writer of Compelling Cases quotes an average 2 page case study at $1000 – $1500, and more for longer.
Steve Slaunwhite, copywriting expert and writer of Cracking the Case Study Market similarly quotes approximately $1250 for an average 2 page case study.
And these prices are from over a decade ago, mind you.
Our price:
1 Green Case Study = $600.
When you order more than one, there is a 5% discount on each.
So:
- 1 Green Case Study = $600
- 2 Green Case Studies = $1140
- 3 Green Case Studies = $1710
- 4 Green Case Studies = $2280
- 5 Green Case Studies = $2850
- etc.
Note as well that an additional 5% discount will be applied to all orders paid in full in advance.
Really? $600 for a case study? Why are the prices so low?
We believe strongly in our mission:
Highlight leaders in sustainability and climate change, and thereby inspire climate action.
We want to make this affordable, to get as many great solutions and leaders out there, to get as many people as possible supporting your action.
Keeping it at this low price point makes for great value at a great price, and helps us keep our mission going strong.
Can we think about it?
Sure.
But consider one more thing.
When you order a Green Case Study we will not only prepare it, post it to our media channel and hand it to you, but also
- We will deliver a fully formatted Word version of the Green Case Study
- You can print this version
- You can PDF it
- Easily Format its content to your liking (including your own branding)
- Easily post it to your website and social media
- Use it as a hand out
- Frame it and hang it in your office
- You name it
When you order 2 or more Green Case Studies
- We will (additionally) deliver to you starter text for:
- LinkedIn posts
- Press releases
- Blogposts
- so you can quickly and easily expand the use of this content marketing tool
OK! Let’s do this. How do we order?
Great! We can’t wait to get started.
Please fill out this order form:
Thank you!
Please feel free to reach out with any questions. Use our contact page, or write to info@greensuccessstories.com.
