“What I hope readers take away from this article is the idea that sustainability is more than just a concept—it’s a movement driven by people with stories, challenges, and victories. I want them to understand that every small action, every voice raised, and every effort to protect the environment has the potential to make a significant impact. It’s about recognizing that behind every initiative, there are individuals who care deeply and work tirelessly to bring about change.”

-Maksym Sushchuk, Public Relations Writer for EOS Data Analytics

Hi Maksym. Thanks for joining us. Tell us more about what you do at your organization.

My role is a bit of a unique one. Officially, I’m a PR Writer at EOS Data Analytics, where I craft stories of impact that go beyond the surface. In them, I uncover the unseen potential, the ripple effects that sustainable technologies and strategies create across industries. Whether it’s shedding light on agricultural innovations or telling the stories of the people who make sustainability possible, I aim to bring a visionary perspective to how we understand the green transformation.

Tell us a bit about your sustainability journey.

As a Ukrainian, my understanding of sustainability is about resilience and constant upkeep. One lesson history should have taught us after World War II is that true sustainability, whether in peace, progress, or the environment, can’t be achieved through a one-time effort. It requires ongoing dedication, especially in the face of new and unforeseen challenges.

Right now, my country is torn by war, and it’s a harsh reminder of how fragile progress can be if we don’t nurture and sustain it over time. For me, this reality drives a passionate belief that sustainability is about ensuring that everything we build, whether ecosystems or societies, has the strength to endure, adapt, and thrive through adversity.

At EOS Data Analytics, I’ve found an incredible opportunity to promote this vision on a global scale. The beauty of modern technology is that it doesn’t just serve sustainability—it’s being designed for it. From exposing hidden environmental threats to empowering communities like the Saamaka people to defend their lands, we are creating tools that actively contribute to sustaining the world’s most vulnerable systems.

To me, every story of impact I write is a step toward that constant effort, ensuring that our planet and its people not only recover but evolve toward a more resilient, sustainable future.

Tell us about some of your greatest green successes. What challenges have you overcome to reach them?

One of the most fulfilling successes I’ve had was working on the story about the revival of Madagascar’s baobab forests. The story gathered significant attention, especially in Africa, and we were able to channel media requests to Dr. Seheno Andriantsaralaza, whose dedication to restoring these ancient trees became a driving force behind the project. Her story gained traction in several African countries, and I like to think that this helped inspire other environmental leaders to bring their nature restoration projects to life. It was incredible to see how telling this story could contribute to a broader movement toward sustainability.

Another highlight has been my collaboration with Zena Ronnfeldt in Australia, whose work focuses on making gas mining safer for agriculture. With our data analytics, Zena is pushing to create changes in legislation to ensure farmers are compensated for damage caused by coal seam gas extraction. It’s a crucial step in giving many farmers a second chance at reviving their lands. Her thoughtful, systemic approach to this issue left a lasting impression on me, knowing the data we provided could support such an important initiative.

Both projects had their challenges—balancing local voices with technical insights in Madagascar and navigating the complex intersections of agriculture, energy, and government in Australia—but each success has reinforced my belief in the power of collaborative, data-driven environmental action.

What’s your guiding philosophy regarding the work you do?

At the core of everything I do, my belief is simple: it’s all about the people. Climate change is a complex, global problem, but the driving force behind every breakthrough, every movement, and every solution is the individuals who are willing to take on what others might find insurmountable. They are the ones who lead the charge, inspire action, and push boundaries in ways that make real change possible.

One principle that is particularly dear to me is the idea that every great cause, especially in the fight against climate change, needs a voice. For decades, climate change was an issue spoken of by only a few, even when the science was clear. The world didn’t respond right away—not because the problem wasn’t real, but because the message hadn’t reached the right people in the right way. Over time, the narrative shifted, and we began to see more leaders step up and fight to make their voices heard.

Leadership, to me, isn’t just about having the courage to act; it’s about being heard and rallying others to the cause. And in the fight against climate change, where we’re often racing against time, the most important thing we can offer these leaders is the exposure and support they need to make sure their voices carry, far and wide.

Can you point to a sustainability-related book, movie, or hero that influenced you greatly?

Since environmental protection ultimately depends on people, my greatest curiosity lies in understanding why so many act in ways that do not safeguard the environment, despite clear evidence of the devastating consequences it brings to communities across the world. I’ve found the answers I was searching for in the book “Psychological Roots of the Climate Crisis” by Sally Weintrobe.

One idea that struck me the most in this book is what Weintrobe refers to as the “culture of uncare.” This concept essentially describes how contemporary culture encourages a disconnection from the realities of environmental damage, fostering a mindset that turns away from responsibility and avoids confronting the harm being done. In Weintrobe’s view, this culture of uncare is embedded in societal norms that prioritize short-term gains and consumption over long-term wellbeing and collective care.

Weintrobe argues that this culture leads to what she calls “climate crisis denialism.” It implies rejecting the science of climate change and avoiding the emotional and psychological work that’s needed to face it. As humans, we tend to look away from uncomfortable truths, especially those that demand deep changes in how we live. This denial is supported by systems of power that benefit from the status quo, making it easier for individuals to feel that they’re not personally responsible for the crisis.

To counteract this, Weintrobe calls for a “culture of care,” where the focus shifts to re-establishing a sense of collective responsibility and empathy toward others, including future generations. She stresses the need for systemic changes that go beyond individual actions—advocating for a cultural shift that encourages people to reconnect with the emotional impact of their choices. This is where her work resonates deeply with my own role: I believe storytelling is a powerful tool in breaking through that culture of uncare. By telling stories of impact, I aim to make those emotional connections visible, giving a voice to the people and communities who are already experiencing the harsh consequences of climate inaction.

Help us get to know you a bit better – what’s your favorite movie (environmental or otherwise) of all time and why?

One of my favorite sources of inspiration lately is the YouTube channel Planet Wild. Their production quality is phenomenal and they capture the beauty of the natural world in a way that feels both immersive and thought-provoking. What truly inspires me about their work is the way they make complex environmental issues accessible to a younger audience, showing that the urgent need to restore nature and save biodiversity can be approached in creative and unexpected ways. It gives me hope that a new generation will not only understand the stakes but also find innovative paths to self-realization through environmental action.

As for movies, one that really impacted me was Blood Diamond back in 2006. It was my first real encounter with the concept of global injustice and the complex systems that fuel it. The film was a powerful illustration that even the smallest actions, or the courage of a few individuals, can make a significant impact. It left a lasting impression on me and reinforced my belief that sometimes, when people are pushed to their limits, they can bring about profound change, no matter how insurmountable the obstacles might seem.

Tell us more about your organization and what it’s doing in sustainability/climate tech.

EOS Data Analytics (EOSDA) is a global provider of AI-powered satellite imagery analytics founded by Dr. Max Polyakov, an international space technology and IT entrepreneur and philanthropist. The company operates worldwide, partnering with governmental, commercial, and scientific organizations.

EOSDA provides Earth observation solutions for smart decision-making in agriculture and forestry. It combines data retrieved from satellite imagery with AI technologies and proprietary algorithms to analyze the state of crops within farms and trees growing in forest stands to drive businesses and implement sustainable practices globally.

EOSDA’s mission is to harness the power of satellite technologies to provide businesses with fast and accurate data-driven decisions, and our vision is to make space tech a global driver of sustainability on Earth.

Whom do you help?

Our goal is to help anyone who needs data-driven insights to make better decisions for the environment and sustainable development.

We assist farmers and agronomists in optimizing crop yields, improving soil health, and managing resources more efficiently. By providing them with satellite data analytics, we empower them to boost productivity while minimizing their environmental footprint.

We also collaborate with environmental groups and researchers who monitor ecosystems, biodiversity, and climate change impacts. For these clients, our technology offers the precision needed to track and analyze changes in land use, forest cover, and other critical ecological factors, enabling them to take timely and effective action.

Ultimately, while our clients vary, the common thread is our commitment to supporting those who are striving to protect and nurture the planet. We want to provide the tools and knowledge necessary to make the planet a healthier, more sustainable place for everyone.

Tell us about some of your organization’s big wins. What are you proud of?

At EOS Data Analytics, we’ve had several “big wins” over the years. We’ve established partnerships with notable companies like AgriProve, Geosat, Corteva Agriscience, and others, which allow us to extend our satellite data analytics solutions to a wider global audience. These partnerships demonstrate the value of our technology in both agriculture and environmental monitoring.

In 2024, we’re particularly proud of launching our very first white paper on remote sensing in agriculture. This document not only highlights our expertise but also serves as an essential resource for the industry, shedding light on the critical role that satellite imagery plays in sustainable farming practices.

Additionally, one initiative close to our hearts is Harvesting Hope, which we launched in Ukraine to support local farmers affected by the ongoing war. This program embodies our commitment to using technology not just for innovation, but for real, on-the-ground support for communities in need.

There’s more work to do – what’s on the horizon for your organization?

At EOS Data Analytics, we’re constantly looking to evolve our offerings and make satellite data analytics even more useful and impactful for our users. In the near future, we plan to add new features to our products, always keeping user experience at the forefront. We understand the importance of balancing innovation with simplicity, so we’ll be reviewing how users engage with our tools to ensure they remain intuitive and easy to onboard.

Whether our users strive to increase yields, improve land management, or mitigate the effects of climate change, we’re always exploring ways to make our analytics more prescriptive, offering insights that help them make informed, data-driven decisions on their next actions. Our goal is to provide solutions that help businesses and communities thrive in the face of these challenges.

Finally, we’re looking to extend our partner network, expanding our reach to new industries and regions around the world.

Tell us your fondest daydream about your organization.

My fondest daydream about EOS Data Analytics is simple: a world where everyone—from local farmers to global corporations—instinctively turns to us because they know we hold the key to making smart, sustainable decisions. Imagine a future where our technology is so indispensable that the moment someone faces a challenge in land management, agriculture, or environmental preservation, they think, “We need EOSDA’s insights.” In this daydream, climate change is no longer an unconquerable beast. Instead, through collective action driven by data, we’ve mitigated its effects, restored ecosystems, and secured abundant harvests.

I picture a world where data-driven decisions have reshaped industries, where sustainability and profitability walk hand-in-hand, and where technology has allowed us to create balance both between humans and nature and within society as a whole.

What would you like readers to take away from this article?

What I hope readers take away from this article is the idea that sustainability is more than just a concept—it’s a movement driven by people with stories, challenges, and victories. I want them to understand that every small action, every voice raised, and every effort to protect the environment has the potential to make a significant impact. It’s about recognizing that behind every initiative, there are individuals who care deeply and work tirelessly to bring about change.

I also want readers to feel inspired. Whether or not they’re directly involved in sustainability work, my hope is that they see how creativity, determination, and the willingness to step up can make a difference, no matter the field they’re in. And if this article encourages even one person to start thinking about their own role in making the world a better place—whether by learning, advocating, or acting—then it’s already a success.

Thanks so much! How can readers contact you to learn more?

Reach me at: [email protected]

For more on EOS Data Analytics, please visit: https://eos.com/

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