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Green Mini Case Studies

FREQUENTLY ASKED QUESTIONS

What is a Green Mini Case Study?

Well, let’s start with what’s a Green Case Study?

  • Green Case Study – A Green Case Study is a magazine-style article that tells the tale of how your green product or service saved the day for someone facing a real challenge. It reads like an engaging story, including a description of the challenge, the search for a solution, the joy of finding you, and how you heroically saved the day (with some stats and quotes thrown in for good measure). People remember stories. In fact, case studies are frequently known by their other name, success stories.
  • Green Mini Case Study – A Green Mini Case Study is a quick, miniature version of a Green Case Study. Rather than engage and expand like a magazine-style article, this version gets right to the point. It shows your picture (stylized), with a caption of your name, organization and role. Then it proceeds to tell, in a paragraph or two, an amazing thing you did to overcome a customer challenge and the results you got. Then it shows a logo of your organization, a blurb about what you do, and your contact info. We can add additional pictures showing your work in action.

Why would I want a Green Mini Case Study?

Here’s the Mini Answer. Keep reading for more.

A Green Mini Case Study gets you:

  • Lots of publicity and attention
  • Third-party validation
  • Generic SEO
  • Content you can use in all sorts of ways (your website, blog, newsletter, social media, presentations, sales, etc.)
  • Well-deserved team and individual recognition
  • Lots of bang for little buck –
    • If you get just one, it’s extremely affordable (anyone can afford it)
    • They work exponentially better as a series, building cumulative gains at an even better price

That’s the mini answer. For more, read on.

Tell me more about price.

We’ll get there, hang on…

Let’s just say right now that we made this product so everyone can afford it, and those who have more resources can really use it to their advantage by getting a series of them and using them strategically.

Yeah, alright. Is it complicated to make one?

Not for you, it isn’t.

If you’ve been in our Green Spotlight, we can use the content there and craft something really good to show you. All you have to do is make sure you’re cool with the draft we send you, or ask for any changes.

If you haven’t been in our Green Spotlight, or if you want to expand a bit, we have a mini form to fill out that literally takes at most ten minutes. It’s quick and to the point.

We explain the process in greater detail later on in this FAQ, but that’s really the gist of how uncomplicated this is for you.

For us – well, we’re professionals. And we do a professional job of shaping your content to make it really appealing, to the point, personable, meaningful, easy to digest, and great in your salad (just making sure you’re still reading).

OK. What’s a mini-case study look like?

A Green Mini Case Study is a quick, punchy, telling of the great success story you had, in a paragraph or two.

Here’s the structure we use:

  • Stylized picture of you
  • Caption of your name, role, and company
  • Telling (by you) of a success story your company has had, typically in one or two paragraphs
  • [optional – additional photographs]
  • About [COMPANY] section
  • Logo of your company
  • Description of what the company does
  • Contact info

Here’s a sample mini case story:

And here’s a look at its structure:

Can you tell me more about the process?

OK, like we said, it’s really easy on your end. And we’ll be happy to explain it more in a zoom call, if you wish.

But here’s how it goes:

  1. You agree to have Green Success Stories do a Green Mini Case Study for you, and specify the number of them, you want. Use the order form at the bottom of this page.
  2. You fill out the ten minute Mini Case Study Interview Form (or answer by email or zoom call).
  3. We put together a draft and send you a link to it for review.
  4. When you are happy with it and give it the go ahead, we:
    1. Post it on GreenSuccessStories.com
    2. Post about it on our LinkedIn pages, tagging you and the company throughout, and invite you to do the same (exponential publicity)
    3. Post about it in our 50K strong newsletter
    4. Keep that content out there and have it generate lasting and growing reputational value, third-party validation, generic SEO, leadership in your field, etc.
    5. Hand the content off to you

And then YOU use and reuse the content to your significant advantage, for example, in your

  • Marketing
  • Fundraising
  • Sales efforts
  • Newsletter
  • Blog
  • Press release
  • LinkedIn
  • Facebook, and…
  • Office walls, Framed and hung – seriously! Why not. It will look cool, we promise. Especially if you’ve done a series. One a month). Looks great in your office or your home office.

Yeah, BUT –

There’s a world out there to save, I’m so strapped for time, and I’m late to get to that something on my calendar that I know I’ve got to get to, and I’m afraid it’s gonna make me late for that important obligation to someone very important to me, and jeez where are my keys? I ain’t got time for this.

Relax. Please.

The effort is 99.3% on our side.

Your side takes a few minor minutes. A quick form. A quick review.

You’re welcome to spend more time on it, of course, but really – this can work, beautifully, with 15 minutes of your time. You don’t have to write anything – you can speak the content to us in a zoom call. If you prefer to write it down rather than speak it – more power to you. Send in the form. Or respond by email. You get it.

We’re really early in our important journey and honestly have very limited financial resources. We don’t have money for this.

We completely get it that you’re in need of funds and not more expenses.

Two basic answers –

  1. Check out the pricing below. We guarantee you’ll be surprised and find this is within your budget.
  2. The way to get the funding, clients, and support you need is to let the world know about the work you do. Green Mini Case Studies lets you do that flexibly, affordably, quickly, easily – and very effectively.

We don’t think we’re really at a level of being called a success story at this point.

Please think again.

Not every success story is at a level of “let the pigeons loose!” – many small victories add to larger ones, and are certainly worth applauding.

Do you have a trial that proved your capabilities? That’s a success story.

Have you put your product or service out there to do great things in the world? That’s a success story.

Have you persisted in your journey? That’s a success story.

And if you’ve got some amazing victories to share – we’ve got a flock of pigeons ready to fly.

I’m not in a position to take action on this.

Ha Ha! Once again, we beg to differ.

You have choice and you have power.

If money spending decisions, or marketing production decisions, or policy decisions, whatever are not in your domain, you can choose to forward this to someone who is in a position to do so. Say something like –

Hey, I came across this media channel that highlights leaders in sustainability and climate tech. They are offering this product that really good. What do you think if we consider it? We can do a mini case study about [ x } or [ y ] maybe… Anyway, here’s the website and the page describing it, and here’s the email of the guy who heads it.

We guarantee that it will make you look good, at the very least for wishing to highlight the company in a positive light, and reward the team with this. You look good. Your manager looks good. The company looks good.

We already have our own marketing/PR/etc.

Excellent, and more power to you!

In all likelihood, they are spending on some resources, software, licenses, and often outside help.

We would be delighted to speak with any representative and ask them if they could use some outside help with case studies, mini case studies, leader profiles, or any of the many other content services we offer.

Please let us know whom to contact. Or, if it feels right to you, send them a message similar to the one above.

We are very strict about what we put out there.

We get it. Us too. We take pride in our work and are confident in it. We would never put something out there without your permission. You can review it with a microscope, and we’ll be happy to edit until it is approved.

Who are you? Why should we trust you?

Green Success Stories is a media channel that highlights leaders in sustainability and climate tech.

We have decades of experience in professional content writing – technical writing, copywriting, marketing communications. We have deep experience writing for hardware, software, SaaS, financial services, and more… We’ve written for Fortune 500 companies and for startups… We’re extremely professional and easy to work with.

Read more about us in the About section of our website, including this excerpt from About Us:

About Green Success Stories

We are a company with 30 years of experience writing marketing and technical content for a wide range of audiences, with expertise in writing success stories. We are committed to highlighting leaders and companies doing good for the world and its inhabitants. We believe in people, we believe in efforts to make the world a better place while making the people in it safer and happier. We strive to do the same.

This We Believe

  • There are solutions to climate change.
  • There are great people leading the way.
  • Highlighting the good that leaders and organizations do in protecting our world helps inspire others to do the same.

This We Know

  • Professionalism, kindness, and good humor go a long way in business and in life.
  • We prove that in all the work we do.
  • We are really easy to work with.
  • We would love to work with you.

Testimonials

“I have always been a firm believer in investing in marketing, PR, and online visibility, but lacked a direction and support. Green Success Stories not only helped us get more visibility online through article writing, SEO, and publicity, which directly led to us getting more clients, but was also very professional to work with and helped us refine our message and branding.”

 

Dylan Welch – Founder of Green.org

 

 

“Sheldon is an excellent writer who communicates extremely well, with documentation, with marketing material and interpersonally. More than that, he’s an excellent person to have on your team. He fits right in with different team members, who immediately feel comfortable working with him. He steps up to the plate, volunteering for new assignments and taking leadership roles. He designs creative solutions to long-standing problems, and finds ways to make them work. He is a passionate professional in all respects, who takes great pleasure in making his team and company better. It’s my pleasure to recommend him.”

 

Samir Adams – Managing Director, Carbon Capture and Commercialization

 

“Sheldon and I worked together at Qualcomm for over a decade. He exhibited exceptional skill in converting highly-technical subject matter into clear and intelligible written form. As a technical writer with a broad skill set, we asked Sheldon to take on diverse projects for audiences ranging from engineers to non-technical personnel. Moreover, Sheldon was a true pleasure to work with. Always willing to help while maintaining both an outstanding attitude and a high level of professionalism. I would consider myself lucky if our paths cross again someday. Sheldon and I worked together at Qualcomm for over decade. He exhibited exceptional skill in converting highly-technical subject matter into clear and intelligible written form. As a technical writer with a broad skill set, we asked Sheldon to take on diverse projects for audiences ranging from engineers to non-technical personnel. Moreover, Sheldon was a true pleasure to work with. Always willing to help while maintaining both an outstanding attitude and a high level of professionalism. I would consider myself lucky if our paths cross again someday.”

 

     Anand Shukla – Vice President, Program Management, Qualcomm

Will you tell us the price already. What, are you hiding something?

No! Hiding nothing.

We just want you to keep reading. But feel free to scroll down if you must!

Sigh, OK. You really are gung-ho about success stories. What makes them so darn special?

Yeah, we’re super enthusiastic about success stories (aka case studies). Check out the name of our site, after all.

We’re not the only ones. Here are some figures to ponder that tell the tale of why marketers love them so much, and why people who need to get their product or service noticed should love them too.

  1. 92% of consumers want brands to make ads that feel like stories.
  2. Effective storytelling can lead to a 30% increase in conversion rates.
  3. 15% would make an immediate purchase if they genuinely loved a brand’s story.
  4. 62% of B2B marketers find storytelling effective in content marketing.
  5. 86% of consumers say authenticity is a key factor in deciding which brands they support.
  6. 64% of consumers want brands to connect with them emotionally.
  7. Storytelling boosts product value by up to 2,706%.

And what make this work? Why are stories so powerful?

  • People remember stories – Research indicates that stories are up to 22 times more memorable than facts alone.
  • People feel good from stories – Studies show that engaging narratives can stimulate the release of oxytocin, fostering empathy and trust between the storyteller and the audience.
  • People spread the word – Stories and gossip constitute about 65% of our conversations, underscoring storytelling’s role in social bonding

Do you really think this will help us?

YES!

Green Mini Case Studies are supreme examples of affordable and effective content marketing.

And there is all kinds of proof out there pointing to the success of content marketing.

Content marketing has proven to be a highly effective strategy for businesses aiming to enhance brand awareness, generate leads, and drive sales.

  • Lead Generation:  87% of B2B marketers report successfully using content marketing to generate leads. ?

  • Cost Efficiency: Content marketing costs 62% less than traditional marketing methods while generating more than three times as many leads, demonstrating its cost-effectiveness. ?

  • Conversion Rates: Companies using content marketing experience conversion rates nearly six times higher than those that do not utilize this strategy. ?

  • Influence on Purchasing Decisions: 60% of consumers find user-generated content to be the most authentic and influential form of content when making purchasing decisions.

  • Lead Generation Efficiency: Content marketing is three times more efficient at generating leads compared to outbound marketing strategies.

Content marketing can have on a company’s marketing success, emphasizing its role in achieving key business objectives.

And Green Mini Case Studies provide great benefit at great value, considering the price.

C’mon – Pricing?

You got it.

Here is the pricing for Green Mini Case Studies:

  • A single green mini case study costs $200.
  • A series of 2 or more gets you 5% off the total order
    • 1 = $200
    • 2 = $380
    • 3 = $570
    • 4 = $760
    • 5 = $950
    • 6 = $1140
    • 7 = $1330
    • 8 = $1520
    • 9 = $1710
    • 10 = $1900
    • 11 = $2090
    • 12 = $2280

Note: Any order from Green Success Stories with two or more service items will generate a 5% discount off the total price.

Nice. Why is the price so low?

Yes, that’s a whole lot of value for a small price and an easy process on your end.

Why?

We believe that everyone should be able to afford effective promotional value (that goes a long way – see above), even if you are at the beginning of your journey.

And if you’re well established, research provides that continued bite-sized content is very effective in keeping your name out there and your product recognized and chosen. The more you drip your content, the more your name gets out there and your reputation (and leads, and sales, etc.) grows.

But the biggest reason we are pricing this so affordably:

It enables Green Success Stories to fulfill its MISSION –

Highlighting leaders in sustainability and climate tech, and thereby – Inspiring climate action.

Keeping Green Mini Case Studies at this affordable price enables us to continue with a revenue stream, while promoting as many great folks and companies and solutions as possible in the climate world.

Ehhhh, we’re still not sure…

How’s this.

When you order a Green Mini Case Study we will not only prepare it, post it to our media channel and hand it to you, but also

  • We will deliver a fully formatted Word version of the Green Mini Case Study
    • You can print this version
    • PDF it
    • Easily Format its content to your liking
    • Easily post it to your website and social media
    • Use it as a hand out
    • Frame it and hang it in your office

When you order 2 or more Green Mini Case Studies

  • We will (additionally) deliver to you starter text for:
    • LinkedIn posts
    • Press releases
    • Blogposts
      • so you can quickly and easily expand the use of this content marketing tool

OK! Let’s do this. How do we order?

Great! We can’t wait to get started.

Please fill out this order form:

Green Mini Case Study Order Form

How many Green Mini Case Studies are you ordering? *Cost: 1 = $200. Every 6th = Free. 5% discount for advanced payment in full.
What frequency should they be delivered? *

Order completion process

When you submit the form, we will confirm by email, and send you a work order to sign that will include payment instructions. Typical billing is monthly. A 5% discount will be applied to all advanced payments in full. Then we'll get right to work on your mini case studies.

 

Thank you!