Green Success Stories sat down with Sonya Davidson, CEO of H2 Energy Now. Sonya describes her fascination with water from an early age, and her understanding of the power of its component hydrogen for energy. She discusses the growth of her startup and imagines a future where green energy usage abounds, especially due to its cost-effectiveness. She encourages readers follow their dreams and to recognize that to be wise is to learn from everyone.
Tell us a bit about your sustainability journey.
Most of the time it is the little events that change our lives. I had spilled water when I was a child. My mom, instead of yelling at me, took the time to explain some of the principles of water to me. I was fascinated. During my education – elementary school in Kentucky, High School at International Ecole du Brussels, and University at Florida Tech and Northwood University, whenever they mentioned water I paid attention.
Tell us a bit about the product or solution you offer.
Water is basic, the foundation of life. But there is so much more in water. It has the potential to store energy.
When you take H2 out of water you have power. H2 is key to storing energy. It is key to unlocking the power of alternative energy. H2 is one of the tools for energy storage and stability of the grid we have today.
H2 Energy Now is an Israeli Company. It has assembled a team of advisors, built a proof of principal prototype,
And has had patents granted in the EU and the USA. Additional patents have been granted in France, Germany and Great Britain.
We have additionally completed a six-month accelerator program from the Hive in Ashdod, and also a six month accelerator called ATOBE, part of the Azrieli College of Engineering in Jerusalem.
We are presently involved in our products’ commercialization.
Share a green success story with us – how have you helped customers or other businesses in the fight against climate change?
We have learned to incorporate an important thing in our lives, the answer to the question – Who is wise? The answer is – those willing to learn from everyone. We learned listening, not a common skill in 2025. We are building our product to meet the needs we have heard expressed.
We also apply the philosophy that if reviewers say no, you have still won because you believed in yourself. We applied to NASA iTech and have had 60,000 hits on their website every six months for the chance to present. Only 10 companies were selected. We won and presented. We have presented all over Europe and the USA in trying to get to the next step in product development.
One of the skills we moved forward with was an idea from Einstein in Berlin, thought experiments which he utilized. We said we could do that and utilized it to make a technological breakthrough.
Learning from everyone.
Our technology will change the world.
Tell us about the market and where you see yourself fitting in.
We are in a giant worldwide market.
Total Available Market: expected to grow to $952 Billion.
Segment of Available Market: The initial target market is 9,000 wind and solar farms in the United States, Europe, and China.
SOM: Share of market $2 billion 2% Market in 5 years.
We have spent time validating the market and found alternative energy farms to be the customer with the most pain who would benefit the most from our product. We have worked with two MBA programs to verify market demand.
Storing energy results in two great things in the green industry. One it allows matching of production to the highest reimbursement in the grid during peak demand. This enables quicker return of investment in green technologies, and encourages the building of more renewable production facilities. Secondly it stabilizes the grid and increases a nation’s energy independence.
What do you envision your industry looking like in ten years?
The industry is changing. Renewable production from solar and wind has the least production cost in significant markets worldwide. It costs less to go green. The industry needs to keep its focus not on green as much as its potential to lower costs for its users. This will open a new world we can’t even imagine today. A future we all look forward too. Not green at any cost, but a cost-effective solution for energy. This will change the market of energy as we know today. We are glad to be able to aid in energy choice.
What would you like readers to take away from this article?
He who is smart is the one who is willing to learn from everyone. Believe in yourself. Be willing to work to make your dream a reality. Technologies and startups have been changing our world for some time. Look for the good in the world; it is there. Remember the customer is making decisions based on cost.
How should readers get in touch with you and/or your organization?
Kudos
Many thanks to Sonya Davidson and H2 Energy Now. Green Success Stories is happy to support and highlight your efforts! We invite you the reader to do the same.
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