Green Success Stories sat down with Ashleigh Dawson, president of Recycle2Riches (R2R). We discussed her vision for a circular economy, and her efforts to change the culture of consumption via communication, collaboration and community education. She revealed the comprehensive Life Cycle Analysis tool on R2R’s website, a tool that empowers consumers and sustainable businesses to combat greenwashing within the “green product” sector. And we came up with a plan to use $1 billion to solve the climate crisis.