Green Success Stories sat down with Shahar Cohen, VP of Engineering at Plastic Back, a pioneers of a PVC recycling process that converts plastic waste, even the most difficult to recycle, into valuable resources, significantly reducing landfill waste and lowering the carbon footprint of plastic production. Shahar describes his journey from desalination efforts to sustainable aquaculture, to plastic waste reduction. He foresees a cleaner, healthier future with his company leading the way to a circular economy in the plastics industry. He invites industry leaders, policymakers, and innovators to join in that effort.