Today Recurate, a full-service resale platform offering brands recommerce technology and strategy to meaningfully participate in the circular economy, announces it will now lead resale initiatives for Melbourne-based ALPAKA premium bags and accessories.

Recurate equips brands and retailers with tools to scale a resale program, including a white-labeled front-end user experience, product catalog data collection, e-commerce platform and warehouse integration and single-SKU processing for damages and returns. By including resale as part of their omnichannel strategy, brands including Steve Madden, Michael Kors, Frye and now ALPAKA can acquire new customers, better understand and track their behavior and engage them through the full lifetime (i.e., post-new purchase).

Recurate will specifically support ALPAKA in launching RE:CARRY, a marketplace enabling ALPAKA’s customers to sell pre-loved items through their  website, bringing peer-to-peer reselling directly to the brand. This initiative aligns with ALPAKA’s existing dedication to sustainability. ALPAKA plants one tree for every bag purchased through One Tree Planted and donates 1% of their revenue to environmental causes and nonprofits including 1% for the Planet and Surfrider Foundation.

To support this program, ALPAKA will also engage Recurate partner Loop Returns, a post-purchase platform that enables Shopify brands to transform returns into exchanges. Loop Returns will route any damaged ALPAKA items to be inspected, photographed and uploaded onto the RE:CARRY marketplace. Loop helps over 2,200 brands including Allbirds, FIGS, Princess Polly and Chubbies to increase customer loyalty, retain more revenue and lower reverse logistics costs. 

“With Recurate’s help, we’re thrilled to launch RE:CARRY,  which is a pivotal step in our ongoing mission to embrace circularity. By giving pre-loved items new life, we’re not only providing exceptional value to our customers but also making a meaningful contribution to a sustainable future. This is an important milestone for us as a brand to keep reducing waste and create a more conscious and connected community,” said Ramiro Gomez, ALPAKA Co-Founder.

“We’re honored to help ALPAKA engage their customers in a new way, inviting them back to re-sell previously purchased items, while also lowering the barrier to entry for new customers. We’re also excited to see them leverage our partnership with Loop Returns, as our goal is to help keep more pre-loved products in circulation, extending their life,” says Adam Siegel, Recurate CEO & Co-Founder.