Picture a beautiful, meaningful, stirring, place. Somewhere you’ve been.

It could be from your hometown. Or a space that you call your hometown, maybe in an emotional sense. Somewhere you’ve been, where you’ve felt peace, joy, love, solace, all of the above.

And recognize that this is what we’re fighting for.

Remind yourself of what you’re trying to save, to preserve, to keep just as beautiful for your children, your loved ones, for everyone’s children, and for you.

Remember the real why.

Yes, there are other reasons, many more than valid. But keep the focus. This is the world we want to stay in, the world we want our children and anyone’s children to be a part of.

The work you do keeps the beauty of this planet from going away, from being a source of pain and destruction.

The work you do in sustainability and climate tech keeps it here, keeps it going, keeps it prospering beautifully.

So that it all remains.

Call it caring. Call it love. Call it common sense. Call it sustainability.